A booking memo for the pitch
One page an agent or manager can forward: who the fans overlap with, and the cities where the pairing adds the most.
Pick openers who bring a crowd of their own
Swami ranks support acts by the fans they add in your city, then plans the local push that sells the room.
New Show
Select Headliner
Halcyon Drive adds a crowd in Logan Square and Pilsen, where Marlow Vane runs cold.
Who opens Chicago, Mar 14…
The Blind Spots
Every show makes three bets before a single ticket sells.
Most rooms below arena size end the night with empty seats. The three calls that could fill them still run on habit and a phone list.
- 01
Who opens the show
Support comes off the agency roster on gut feel. Nobody checks whether those fans would have bought a ticket anyway.
- 02
Where the ads run
Local spend lands on the same broad neighbourhoods every time, including the ones the headliner already owns.
- 03
Who helps promote
The bars, restaurants and record shops that share the crowd stay unasked, and the flyers go to the usual spots.
- Swami answers all three from one taste graph, per show, per city.
From a date on the calendar to a full room.
- HeadlinerMarlow VaneCityChicago, ILDateFri, Mar 14Roster12 acts pasted
- 1Halcyon Drive0.822The Low Orchard0.713Pia Marsh0.644Copper Hours0.52
- Logan SquarePilsenAvondaleTwo Moons BarSola RecordsCalle Taqueria
- Halcyon FansLogan Sq. AdsTwo MoonsHeadliner List
Tickets per Promo Link
Added Crowd
See the crowd an opener brings with them.
Swami maps where each act's fans live, neighbourhood by neighbourhood. The opener worth booking is strong exactly where the headliner runs cold.
score = fit × reach gain
- fit
- How much the headliner's fans like this act.
- reach gain
- Fans of this act in neighbourhoods where the headliner is weak.
The agent reads your request and proposes candidates. Plain, tested code computes every score.
Chicago · Marlow Vane + Halcyon Drive
- Logan Square95
- Avondale94
- Pilsen89
- Hyde Park52
- Lincoln Park0
- Wicker Park0
Illustrative data. In the product every number is audience affinity from the Qloo taste graph, and it is labelled that way.
Works inside the deals you already have.
Agencies package support, headliners approve openers, and relationships close the slot. Swami fits into each of those steps.
Roster Mode
Paste the agency's list. Roster, dates and budget act as hard filters, and the ranking runs per leg so support can rotate by region.
Reverse Mode for Managers
Start from your artist and find headliners whose fans would like you, in cities where you are small today.
One ranking, read by everyone who touches the bill.
RoleThe DecisionWhat Swami Gives
Promoter & venue marketingPrimaryWhere this show's marketing budget goesRanked support, a neighbourhood ad plan, co-promo partners and a ticket report per promo link.
Talent buyersWhich local act opens this dateLocal openers ranked by added crowd, with a why for each pick the headliner team can approve fast.
Agents & tour managersSupport for a whole tour legRoster-only rankings computed per leg, so support can rotate where it pulls best.
Artist managersWhich tours to pitch forHeadliners whose fans would like your act, plus the memo that makes the case.
Free while Swami is in beta.
Paid plans are coming soon. Until then every feature is open: sign up and book your next show.
Single Show
For a one-off date or a first try.
Soonpricing after the beta
- Opener ranking for one show
- Neighbourhood push plan
- Booking memo export
- Promo links and ticket report
Season
For promoters and venues running a calendar.
Soonpricing after the beta
- Up to 20 shows a month
- Roster mode per tour leg
- Co-promo partner lists
- Rankings that learn from your door
Venue Group
For groups with many rooms and their own ticketing.
Soonpricing after the beta
- Unlimited shows
- Ticketing data joined to promo links
- Shared rosters across rooms
- Priority support
What promoters ask first.
Support slots are packaged by the agency. Where does this help?
Local openers on each date are picked by the promoter or talent buyer, and the headliner team approves. That call happens on every date of every tour, and it is the one Swami ranks first. When support is packaged, roster mode ranks inside the agency's list per leg, and the booking memo gives whoever pitches the act evidence to carry the conversation.
Is the score a prediction of ticket sales?
The score measures audience affinity: how much one act's fans like another, and where those fans live. Every screen labels it that way. Promo links then measure real tickets per opener and segment, and that result reweights your next ranking.
Where does the data come from?
Taste data comes from the Qloo taste graph: artist-to-artist affinity, neighbourhood heatmaps per artist and tag, place affinity for co-promotion and audience demographics. Your own ticketing data stays yours and joins in on the venue group plan.
What if a local act is too small to show up?
Swami falls back to genre and tag heatmaps for that act and marks the pick as estimated, so you can see which rankings rest on the act itself and which on its scene.
Does the AI decide who opens?
The agent turns your request into searches, handles plain-language constraints like “no one from a rival label”, and explains each pick. Plain, tested code computes every score, and you make the call.